The Marketing Strategies Of Dell Inc Commerce Essay

The Marketing Strategies Of Dell Inc Commerce Essay Competitive advantage and market superiority tends to be among the top of the list of priorities of any business or commercial entity nowadays. Dell as a company has often been viewed as having a singular strategy, manufacturing build and selling products that are cheaper and more efficient than its competitors. In 1984, with only $1,000 in startup capital, Michael Dell established Dell as the first company in its industry to sell custom-built computers directly to end users, bypassing the dominant system of using resellers to sell mass produced computers. The following will explain how Dell utilizes the direct business model which increase the speed to market, superior customer service and dedication, and how Dell applies the latest technology more efficiently than the leading competitors. Since a young age Michael Dell has been intrigued and fascinated in the idea of eliminating unnecessary steps. So it was not surprising when he established a company where there marketing strategy was based on eliminating the middleman. We sell computers directly to our consumers, deals directly with our suppliers, and communicate directly with our people, all without the unnecessary and inefficient presence of intermediaries. We call this the direct model, and it has taken us, to use a common phrase at Dell Computer Corporation, direct to the top (Dell, xvii). The direct business model eliminates retailers that add unnecessary time and cost, that could diminish Dells understanding of customer expectations. The direct model allows Dell to build every system in order to provide customers more powerful, better configured systems at competitive prices. Dells direct business model is based on direct selling, eliminating the use of resellers and channels of retail. Dell was able to build brand loyalty amongst its consumers over a period of time through building direct relationships with them, constantly speaking to customers, and analyzing their preferences when purchasing a product. Through building these direct relationships which is a key component of the direct business method, Dell was able to understand and analyze the specific preferences of their consumers to satisfy their needs and wants. Expanding on the theme, Michael Dell expresses the emphasis of using the direct method thru direct relationship marketing: With an average of approximately 1,400 telephone calls received daily, Dell gets real-time input from its customers regarding their product and service requirement, their views on various products in the market, and their response to Company advertising. This input gives the Company a competitive advantage in tailoring its product offerings and communication programs to meet its customers needs. Direct relationship marketing also eliminates the 25% to 45% dealer mark-up, thereby enabling the Company to price its products aggressively. In addition, the Companys marketing strategy allows it to sell its products through Company employees who are trained specifically to sell Dell product.(Dell, 31) The efficiency of the direct business model by of direct marketing relationships benefited Dell tremendously. Rather than doing guesswork on what they thought customers wanted; they were able to find out exactly what customers desired and preferred. So not only was Dell able to manufacture the products that customers wanted, but they were also able to develop them at high quality. Our ability to produce a line of high performance products compatible with accepted IBM standards.( In fact, many of our products had performance features that were superior to IBM systems, and were frequently top-ranked by publication such as PC Magazine and PC World.) (Dell. 31) Dell has been able to excel ahead of its competitors through the use of the direct model. One key strength that gave Dell a competitive advantage according to Michael Dell was, Michael Dells focus on concrete issues like cutting operation costs, improving delivery time, and maintaining customer service is the underlying force that has driven the company. Michael Dells establishment of the direct model, as well as his exploitation of the benefits of the Internet, has contributed vitally to the companys successes in both the US and overseas markets. (Richard San Juan, Gaebler Ventures) In 1998, Dell became the number two manufacturers and marketer of personal computers in the world. Michael Dell was able to take his company that he started with the little money he earned in college, and turn it into one of the most profitable companys today. Dell grew five times faster than the industry rate. Stocks rose more than two hundred percent, which is the largest share gain in the SP 500 and NASDAQ 100. In the chart below, statistics shows that Dell has been able to thrive within the PC market, having the second largest market shares behind Hewlett-Packard in 2009. Although this chart is from the first quartile of 2009, in 2010 Dells market shares increased by 12.6 percent. Dells market share in U.S. and Worldwide (in Q1 2009) compared to other top PC makers.( Dells Direct Model to Success Dells Business Plan, San Juan) Dell has been able to excel ahead of its competition within their industry. They were able to do this because companies continued to guess what products their customers actually wanted, Dell was already aware of their customers wants and needs for their products. Dell had the upper hand on its competitors because other companys were manufacturing product based on the assumptions. Companies such as HP, Acer, Toshiba, Gateway, and Apple were losing a lot of capital. This is from their lack of knowledge of the consumers. Although many analyst may have criticized Dells marketing strategy as one that is very simple and basic, it has been proven to be very efficient. Dell continues to maintain market leadership and profitable growth, and continues to reach out to new markets. Although later on in the text we will get into how Dell marketing strategies were incorporated thru the Internet, information and communication technologies and the Internet are greatly used in its direct business model. In the figure below of The Delta Model Map, the three major categories of Dells core competencies are shown. These three major categories are system lock in, best products, and total customer solution. The strengths and capabilities of Dells company can be seen on the map. The Delta Model maps identifies three major categories of an organizations core competencies.( Dells e-Marketing Strategies to Enhance Competitiveness, Chen) System Lock-In is the ability for a company like Dell to lock-in customers. Having customers that are brand loyal and continuously purchase products from that company such as Dell is to be lock-in. Dell having websites, and phone numbers for customers to assist them with any issues they may have increases the trust and loyalty customers have for the company. Best Product- is products or services that are perceived by customers to be more efficient in the areas of quality, feature, functionality, sales services, and cost leadership. Dell provides customer with high quality prices at low cost because they take part in direct sales. Total Customer Solution- The ability of an organization to offer and deliver integrated solutions to meet customer needs and satisfaction. Solutions comprises of products or services, products coupled with services, and customer integration and engagement business processes.( Dells Direct Model to Success Dells Business Plan, San Juan) Dell also introduces the latest relevant technology much more quickly than companies with slow moving, indirect distribution channels, and turning over inventory every three days on average. Dell success is due in part to that they always had the willingness to look at things differently. In the industry that they are in that is important, and to stay motivated. This is important because when Dell first began using the Internet and expanding their business, many people said that it would not work. These were the same people who had doubted the direct business model and said it would fail. When Dell first began using the Internet to expand their business they had three objectives: to make it easier to do business with Dell, to reduce the cost of doing business with Dell, and to enhance our customer relationship.(Dell, 101) By using the Internet to help quicken the speed of information flowing between companies, made it possible to obtain precision and speed to market for products and services in very positive way. Internet marketing or e-marketing strategies can be defined as the design of marketing strategies that capitalizes on the organizations electronic or information technology capabilities to reach specified objectives. (Strauss et al, 2006, pg. 41). With the use of communication and technology, Dell has been able obtain customers information and history and store it in a warehouse. This information can be retrieved and accessed anytime for reporting issues. This data system warehouse serves as the safe of Dells marketing knowledge management system. So this is where Dell employee go to when analyzing customers behaviors and trends. Understand the behavior of the customers is a very critical part in Dells marketing strategy. So thru having this data systems warehouse and the use of the direct business model, Dell is able to deliver the best experience to customers, whether its online or in stores. The deliverables of the customer experience objective are: Best value proposition,; highest quality and most relevant technologies; customized systems; superior tailored service and support Products and services that are easy to buy (online 247) and use. (Dells Direct Model to Success Dells Business Plan, San Juan) Dell divides their customers into two major groups, relationship and transactional. These two groups are very essential in the success of Dells products. Relationship customers are customers who buy repeatedly and in larger quantities or value, while Transactional customers are customers who buy less frequently and in smaller quantities or value. Both Relationship and Transactional customers are further sub-segmented. (Dell Marketing Strategies, Cage)

Malczewski and the ideas of Young Polnd

According to Satanists Stopcock. The break of the 19th and 20th centuries in Poland was a time well known for the problem that many artists who represented that period had: they were constantly looking for their own truth(s), they own way(s), their own style. They developed into two main categories, those who made work for â€Å"today', that fulfilled itself during the lives of the artists and those who tried to develop a new style (Art Novel to be precise) and regime for creating aesthetic forms and applied art.It's appropriate to add that the latter, that was created with the intention of a style was crushed by steel constructions and/or lost it's truth on the production line, leaving It simply a historical phenomenon. I however will concentrate on the former. The Young Poland art movement, that was centered In Kara?w and took place in the years 1891-1918 and is widely accepted as the Polish version of modernism. (1) I shall start with a bit of cultural and historical context.The last decades of the XIX century and the first 1 5 years of the Sixth, were said to be the worst time for post- partition Poland, but also a period full of hope and a slow gathering of collective activism after an opaque of complete hopelessness. Various factors led to Pollard's politics not being taken into account in the scheme of European politics, but rather left to be resolved internally by the Probationers ( ).These factors included the fall of the January Uprising, the creation of the victorious and united Bismarck Reich the French-Russian alliance and the military and political failures of Austria, which led the Austrian partition to be more and more jumbles and dependent on Germany. This turn of events In combination with a respiratory atmosphere and the loss of hope for a better future, due to the Inability to accept defeat, led to the overall loss of patriotic morale and the formation of so called â€Å"tribalism†. The Polish people tried to form a policy of agreeme nt.They tried to work with the probationers, patiently focusing on social, economical and cultural development of Poland rather than trying any risquà ©, bold actions toward autonomy, which was In the consciousness and hopes of most, but accepted to be a distant dream rather than Immediate possibility. This Is the synthesis of what the philosophy f positivism in Poland meant. Cultural and rustication proved the policy of agreement not that effective. (4) Galatia (which is where Maleness's was born and raised) had the best conditions for the development of â€Å"Polish national life†.The status-Hungarian monarchy had quickly changed to a democratic-liberal state after a series of political failures and guaranteed the many nations that It Incorporated much political freedom. Calla had it's own government, the administrative language was Polish, it had two Universities, in Kara ¶w and Law ¶w as well as many schools. In return for loyalty to the Viennese government they had freedom to manifest their patriotism.. (3) The social situation in Poland was getting worse and worse for the middle class: the cheap labor and was the reason for massive migration from the country to cities and their rapid growth.The proletariat was exploited, and they were becoming unhappy. They were turning into a massive socio-political force, that could demand change. Industrialization was taking it's toll, the market was being flooded with factory-made consumables and was creating an atmosphere of depressing, Lourdes uniforms. The young characterized the â€Å"midyear† (which translates into soap-maker), the townsman, owner of a small business or property, whose sole philosophy was common materialism, his only values were money, his only goal was gathering goods and only norm and rule of conduct opportunism and looking for the easy way out.Modernism all around Europe, was a broad avian-grade movement that started as a result of rapid cultural changes and transformations in the modern world. All modernism shared the feeling that the modern world was substantially different and hat â€Å"art needed to renew itself by confronting and exploring it's own modernity' (2). In Poland specifically it was triggered by feeling of being shut off in a hopeless situation. It started with a crisis of values, when positivism which was perhaps the most prevalent and representative world-view had become materialistic and lay, modernism found the metaphysical and transcendental.Artists started going back to Christian ideas (this started in France, one might say as a defensive reaction after the division between church and state in 1871). Christian ideas linked them back to a renewed interest in the Middle Ages. The middle ages led to exploring black and white magic, secret sects and cults, demons and Satanism. Chariot made sensational discoveries in the etiology of madness, and scientists made connections between ideas from the middle ages and modern discoveries tha t led to the creation of parapsychology – the psychology of abnormal, transcendental phenomena.Life and it's tendencies was represented in artwork in a personal fashion, filtered through the artists feelings and thoughts. Modernism, symbolism, nonromantic, decadence, was all encompassed in one particular movement, under the banner of Ewing young: Young Germany, Young Belgium, Young Vienna, Young Scandinavia and of course Young Poland. The first painting I shall discuss is the 1894 â€Å"Melancholia† which translates to â€Å"melancholy'. The painting shows an artists studio, a painter's studio to be precise.On the left side, at the top we can see the infinitesimal figure of the painter, concentrated on the task in front of him on the easel. A cacophony of figures pours out of the canvas the artist is currently working on. They are all allegorical fugues, personifying the tragically history of Poland in the XIX century. You can tell by their loathing and attributes tha t they are representations of various layers of society. Upraises, women in tears of despair, convicts in handcuffs and peasant soldiers.It seems that the figures are arranged in chronological order, starting with youngsters on the brighter left side, near the artists, ending with old men on the contrasting right. The young seem to be looking forward with faces full of conferment and pain. Of the painting we see a dynamic, chaotic mass of writhing figures. Most are looking angrily towards the window. At the bottom of the artwork they seem to be floating above the ground focusing on fighting one another rather than looking toward the main focus of the painting which is the lady shrouded in black, who is on the windowsill, looking outside into the sunny garden.I think that this lady is Melancholy. She is guarding the window, the gate to freedom. There is an old man on the windowsill looking at her with despair, another in the middle facing her with his hands holding his shirt back as if to say â€Å"stab me! Kill me! â€Å". It's quite obvious that the Polish viewer will interpret this painting as a representation of Polish history that had oaken place in the last century, but this painting is actually said to be one of the first examples of Symbolism in the Visual Arts in Young Poland (1).It shows patriotic historical content but not directly but rather through a metaphor. Maleness's didn't try to find or manifest universal truths but rather showed his own subjective view on the situation in his country. My interpretation is that he was showing the futility of the national uprisings, the armed excursions, the suffering and the hopes of revolt, through the woman blocking the passage to freedom.

A Secret Weapon for Social Issues Sociology

A Secret Weapon for Social Issues Sociology What the In-Crowd Won't Tell You About Social Issues Sociology The gain in mass shootings throughout the USA has brought the matter of gun control into the spotlight as a social matter. For instance, a high unemployment rate which affects millions of people is a social matter. There are a number of methods people use to combat social troubles. Although there are different problems that can be credited to this, the general cause of these has become the failure by the state to deal with the requirements of its citizens well. Have a look to be acquainted with 15 of the most often encountered troubles that young folks face due to the society. It is crucial to understand that not all things that happen in society are raised to the amount of social troubles. You're building a photo of a social issue, and you want to bring up every potential side of the story. When you look around, you are going to observe social issues that affect society daily. When many individuals dwell in urban environments for work opportunities, unemployment is still an issue in a lot of them. They must become actively involved in discussing the problem. Social problems often involve issues that impact the actual world. Social Issues Sociology - Overview In order to reduce costs and keep product prices down companies are made to outsource manufacturing to other nations. There have been a lot of studies that have shown inequalities in how the British citizens have access to health services. The coverage of the welfare is extremely extensive but on the opposite hand the advantages and the services are delivered at a minimal level. It is problematic for people to discover solutions for social problems alone. You also receive a nice opportunity to dig more into research! Short and informative should become your goal. Also, sociological problems have a tendency to be terribly unwieldy for anybody unfamiliar with Sociology. Then there are the wellness concerns. Infectious diseases are often public health concerns since they can spread quickly and readily, affecting huge quantities of members. As a consequence, social issues can be raised by the unequal distribution of funding between public schools, including that seen in the United States of america. Societal effect on teenage smoking. Odds are, all you have to do is relax and locate a topic you're passionate about and, naturally, one that's debatable. There are only 24 hours in one day, and it's sad a young person has been predicted to do so much in a limited moment. It's important to select debatable argumentative essay topics since you need opposing points you may counter to your own points. Jenna does not have any idea how they are going to cope financially or emotionally. The Death of Social Issues Sociology Utilize whatever you know to reveal your knowledge of the Earth, and bring out good old philosophical theories. In scenarios of bull ying in schools, it's important that the issue needs to be reported to parents and teachers whenever possible. Each circumstance differs. There's no doubt that it's effective in the feeling that public humiliation is among our best fears and we try to prevent any situation that would make us a social stigma. It is contingent on the matter and the response of the members of the society also. Romantic attraction to someone's values would be wanting to get emotional intimacy with somebody due to their values, beliefs or ideologies. Society is a complicated phenomenon with a large number of intricacies. It increases the understanding of the society.

Erik Erikson Psychosocial Stages Of Personality Development

Assessment 3 Part B Topic 2 Erik Erikson Erik Erikson - Psychosocial Stages. Erikson’s ideas were greatly influenced by Sigmund Freud in regards to the structure of personality. (Freud’s ID, EGO and SUPEREGO) Erikson has since expanded on Freud’s theory by focusing on characteristic of the ego, and expanding the stages of personality development to include the entire lifespan. Erikson emphasized on the role that culture and society play in the development of humans and the effects that they have. According to Erikson â€Å"the ego develops as it successfully resolves crises that are distinctly social in nature. These involve establishing a sense of trust in others, developing a sense of identity in society† Unlike Freud focusing on the psychosexual ideas, Erikson focused on how children socialized and how this affected their own sense of one’s self. Erikson created a lifespan model of development, this consists of five stages up to the age of 18 years old and a further three stages well into adulthood. Erikson implied that there is still a lot of room for continued growth and development throughout a person’s life. Erikson emphasised on the adolescent period of ones life, feeling it was the crucial stage for developing a person’s identity. Erikson believed that we all are predisposed to having the urge to complete these stages he has stated this to be â€Å"the epigenic principle.† Erikson stated that â€Å"a crises occurs at each stage of development.† for Erikson, these crises areShow MoreRelatedErik Erikson s Theory Of Psychosocial Development884 Words   |  4 PagesErik Erikson Erik Erikson was born June 15, 1902. Erikson is best-known for his famous theory of psychosocial development and the concept of the identity crisis. 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